Eight is ENOUGH!
Using Analytics to Steer Marketing Decisions
Using Analytics to Steer Marketing Decisions
Studies show it takes an average of 8 contacts to move a
prospect to a sale. Wait…eight??!?
Yep. Feeling a little behind the proverbial eight ball? Well,
if you think you’ll need to work eight days a week to get this kind of
frequency…think again. Technology is a marketer’s best friend. It can help you engage
your prospects and interact with them in new ways. It can also help you increase
the frequency of your message and do a better job of targeting the right
message to the right prospect—a process called audience segmentation.
Let’s make this promise to one another, and write it Bart
Simpson-style on every chalkboard in Miss Krabappel’s classroom:
If you’ve got the basic tools, you don’t have to guess what
will work. You can use cold, hard numbers to:
- Test and craft better marketing messages
- Target the right audience with the right message
- Understand response metrics and translate that into a more effective marketing strategy
- Track effectiveness of your marketing initiatives
- Warm up your leads
- Prompt an immediate action or response
- Build customer loyalty
Your basic tools should include (but are not limited to):
- Website analytics
- CRM system
- ashbydillon Marketing
OK, I admit, that was shameless. But you need to be actively
mining your website analytics and CRM for data to help you make better, more
effective marketing decisions…and that’s what we help clients do at ashbydillon every day.
